Frequency of using Netflix in the U.S. 2023, by generation
Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in March 2023. While only 14 percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, 41 percent of millennials did the same. They were closely followed by Gen Z consumers, with 34 percent of daily Netflix viewers.