Africa: beauty priorities among women 2022

In 2022, a survey conducted in selected African countries about beauty standards found that the majority of women in almost all the countries deemed beauty important. Nigeria had the highest rate of agreement with the given statements, as 74 percent of women felt that looking good was important, and they spent time and money investing in looking good.

Share of women who prioritize beauty in Africa in 2022, by country

Characteristic	Share of respondents
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Release date

October 2022

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Region

Africa

Survey time period

August 2022

Number of respondents

2,070 respondents

Age group

18-25 years

Special properties

female respondents from over 34 countries

Supplementary notes

Survey questions: Beauty Priority Score: Average percentage of respondents in agreement across the 6 statements. To what extent do you agree or disagree with the following statements? “It is important to me to look good in public“ / “I spend a lot of time to look good” / “A good hairstyle can empower a woman” / “I spend a lot of money to look good” / “I enjoy trying new beauty products” / “I have a regular daily skincare routine”.
Minimum base size of 30 people per county required to show data.

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