According to a survey from March 2022, 72 percent of the respondents in Japan used only physical stores to research and purchase personal care products. In comparison, 35 percent of the respondents in South Korea used only online channels to research and purchase personal care products in 2022.
Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country
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Online retailers
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Consumer behavior
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Leading grocers profile
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McKinsey & Company. (June 9, 2022). Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/
McKinsey & Company. "Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country." Chart. June 9, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/
McKinsey & Company. (2022). Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Personal Care Products in The Asia-pacific Region in 2022, by Selected Country." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/
McKinsey & Company, Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country Statista, https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/ (last visited June 10, 2024)
Usage of online and offline shopping channels for personal care products in the Asia-Pacific region in 2022, by selected country [Graph], McKinsey & Company, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1323371/apac-personal-care-products-shopping-channel-types-by-country/