Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowEven though TikTok was the social media app with the highest user engagement in Brazil in 2023, generating 30 hours and 10 minutes of average monthly usage, WhatsApp was the most used and second favorite social network in the country, with an average user engagement of more than 24 monthly hours. YouTube followed with 22 hours and 38 minutes of average use time per month.
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Overview
Audiences
Usage
Facebook and Messenger
TikTok
YouTube
Messaging apps
Marketing and influencers