Platforms where consumers follow virtual influencers in the U.S. 2022
During a survey carried out among consumers in the United States in March 2022, 28.7 percent of respondents who said they followed at least one virtual influencer said they did so on YouTube, while 28.4 percent said they did so on Instagram. TikTok rounded out the top three, with 20.5 percent of respondents saying they followed virtual influencers on this platform.