Reasons for following virtual influencers in the U.S. 2022
During a survey carried out among consumers in the United States in March 2022, 26.6 percent of respondents who said they followed at least one virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because of the virtual influencer's content. Virtual influencer storytelling was cited by 18.6 percent of respondents, while 15.5 percent of respondents said they found virtual influencers to be inspirational.