E-commerce as share of total apparel sales in Europe 2018-2025

Published by
Stephanie Chevalier,
Nov 11, 2022
The COVID-19 pandemic gave online apparel sales in Europe a significant boost. E-commerce accounted for 40 percent of all apparel sales in 2020, 12 percentage points higher than the previous year. As consumers adapted to the new normal, a slight decline was inevitable in 2021. Forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.

E-commerce as percentage of total apparel sales in Europe from 2018 to 2025

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Release date

October 2021

Region

Europe

Survey time period

2015 to 2020

Supplementary notes

* Figures from this year on are forecasts.

The study includes four European markets: the United Kingdom, France, Germany and the Netherlands.

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Statistics on " Fashion e-commerce in the Nordics "

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Overview

5

Sweden

7

Denmark

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Norway

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Finland

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