Duolingo annual paid subscribers 2023

By the end of 2023, the number of Duolingo paid subscribers rose to 6.6 million worldwide, up by around 57 percent year-over-year. Duolingo is a language-learning website and mobile application that allows users to join language courses for free, or subscribe to gain access to premium features and functionalities. In 2023, subscriptions generated 76 percent of the company's revenues, followed by advertising revenue with a share of nine percent.

Number of paid Duolingo subscribers worldwide from 2019 to 2023 (in millions)

Characteristic	Number of paid subscribers in millions
2023	6.6
2022	4.2
2021	2.5
2020	1.6
2019	0.9

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2019 to 2023

Supplementary notes

According to the source:"Paid subscribers are defined as users who pay for access to Duolingo Plus and had an active subscription as of the end of the measurement period. Each unique user account is treated as a single paid subscriber regardless of whether such user purchases multiple subscriptions, and the count of paid subscribers does not include users who are currently on a free trial."

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