Casual gaming app CPI worldwide 2020-2021, by genre and region

Published by
J. Clement,
Aug 16, 2022
Between March 2020 and February 2021, the cost per install (CPI) of gaming apps was highest in North America. In contrast, it was cheaper to users in the EMEA region. The most expensive subgenre were puzzle apps, costing 6.74 U.S. per NA install.

Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars)

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Release date

May 2021

Region

Worldwide

Survey time period

March 2020 to February 2021

Supplementary notes

Data is based on 340 billion impressions across 416 mobile apps, 5.7 billion clicks, 246 million installs and 231 million first-time events.

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