Growth of leading fitness and workout mobile apps downloads in January 2024

In January 2024, the leading mobile fitness and workout apps recorded almost 14 million downloads worldwide. The month of January regularly sees a seasonal surge in downloads of fitness and workout mobile apps. January 2020 recorded roughly 16.3 million downloads of leading fitness and workout apps, representing a whopping 80 percent increase from the previous year. Between 2022 and 2024, the trend appears to have normalized, with downloads of the most popular mobile fitness apps experiencing a slowing growth. In recent years, fitness and workout mobile apps have become increasingly popular thanks to their convenience over gym memberships and the ability of app publishers to increase both quality and quantity of available in-app features. In 2024, apps in the eServices fitness market are forecasted to generate revenues for almost 1.8 million U.S. dollars in the United States alone.