According to a survey among internet users conducted in Vietnam by Decision Lab in the fourth quarter of 2023, the most popular platform for connecting with friends and family among all generations was Zalo. Meanwhile, Messenger was the second leading channel for communicating with friends and family among Generation Z, with 22 percent of respondents.
April 2024
Vietnam
Q4 2023
1,330 respondents
18-63 years
among internet users nationwide
Online panel
Original question: “Which of the following platforms do you use most often to connect with friends and family?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2005.
Number of respondents:
Gen X = 324
Gen Y = 551
Gen Z = 454
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