Reasons for not using an online travel agency for booking Vietnam 2023

Published by Statista Research Department, Nov 8, 2023
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, finding a better price on the official website was the leading reason for not using an online travel agency, as stated by 31 percent of Vietnamese respondents. Additionally, around 28 percent of respondents chose not to book tickets or services through online agencies due to their preference for utilizing services provided by traditional travel agencies.

Reasons for not booking tickets or services via an online travel agency in Vietnam as of June 2023

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Release date

August 2023

Region

Vietnam

Survey time period

June 12 to 30, 2023

Number of respondents

1,008 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Why did you not use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

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