Poland: Revenue gap in the fitness market due to COVID-19 2020

The fitness industry in Poland is currently experiencing a collapse due to the necessity of a lockdown caused by the COVID-19 pandemic. If the return to the activity of sports and recreation clubs takes place before 1 May 2020 (scenario 1), the total loss of revenues of the fitness industry will amount to 1.65 billion zloty in 2020, which will constitute a decrease of 39 percent compared to the previous year.
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Revenue gap in the fitness market caused by the outbreak of coronavirus (COVID-19) in Poland as of April 2020, by scenario* (in billion zloty)

Characteristic	Revenue gap in billion zloty
Re-opening the clubs on May 1	1,647
Clubs open before 1 June	1,839
Closing down the clubs by the end of April, followed by new waves of infection in autumn 2020	2,249

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Release date

April 2020

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Region

Poland

Survey time period

April 2020

Supplementary notes

* The estimation of scenarios 1-3 is based on the financial data of the fitness industry presented in the Deloitte report in 2019 ("Health&Fitness Market 2019") and in-depth individual interviews with managers of fitness clubs and sports facilities affiliated to the Federation of Fitness Employers (N=15), as well as a survey using a questionnaire (N=300).

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