Social commerce usage in the U.S. & UK 2022, by gender and activity
U.S. and British women are more likely than men to engage in social media shopping activities. A January 2022 survey showed that 37 percent of female respondents had bought a product via social networks at least once, while only 30 percent of men did. Other activities, such as visiting brands' social media stores or pages, were also more prevalent among women.