During a 2023 survey, large business-to-consumer (B2C) advertisers from the United States and Canada were asked about social platform where they saw the best return on ad spend. According to the results, 48 percent of respondents said that YouTube produced the best ROAS for them, and 35 percent said the same about Instagram.
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023
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Other statistics that may interest you Social media marketing in the United States
Overview
7
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
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Creators
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- Premium Statistic Most used social media platforms by type in the U.S. 2023
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Artificial intelligence use
6
- Premium Statistic Leading marketing purposes of generative AI in the U.S. 2023
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Consumer insights
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- Premium Statistic Social media ad reach in the United States 2024, by platform
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Further related statistics
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- U.S. retail marketers spending the most on social media ads 2019, by platform
- Opinions on intrusive advertising in social media in Italy 2020, by platform
- Attitudes towards media ads in the U.S. 2022
- U.S. SMBs: Twitter marketing adoption 2016
- U.S. SMBs: Twitter marketing ROI 2016
- Social media advertising spending in Peru 2021-2023
- Social media marketing spending in the U.S. 2014-2019
- Canada: government spend on social media ads for Canada 150 in 2017
- SMBs in the U.S. - social media usage 2014
- Largest Meta advertisers in the UK 2018-2022
- Social network video ad spending in the U.S. 2019-2023
- Share of Hungarians clicking on online ads 2019, by social network
- U.S. digital marketing spending growth 2014-2019, by segment
- Data shared by customers with brands in Poland 2018
- Interest in product recommendations in the U.S. 2016
- Share of consumers waiting for discounts in the Netherlands 2021, by category
- Satisfaction with loyalty program offer types in the U.S. 2016
- Reasons for not buying any items endorsed by influencers Indonesia 2023
Further Content: You might find this interesting as well
Statistics
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Opinions on intrusive advertising in social media in Italy 2020, by platform
- Attitudes towards media ads in the U.S. 2022
- U.S. SMBs: Twitter marketing adoption 2016
- U.S. SMBs: Twitter marketing ROI 2016
- Social media advertising spending in Peru 2021-2023
- Social media marketing spending in the U.S. 2014-2019
- Canada: government spend on social media ads for Canada 150 in 2017
- SMBs in the U.S. - social media usage 2014
- Largest Meta advertisers in the UK 2018-2022
- Social network video ad spending in the U.S. 2019-2023
- Share of Hungarians clicking on online ads 2019, by social network
- U.S. digital marketing spending growth 2014-2019, by segment
- Data shared by customers with brands in Poland 2018
- Interest in product recommendations in the U.S. 2016
- Share of consumers waiting for discounts in the Netherlands 2021, by category
- Satisfaction with loyalty program offer types in the U.S. 2016
- Reasons for not buying any items endorsed by influencers Indonesia 2023
MarketingCharts. (March 1, 2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023." Chart. March 1, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. (2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social Media Platforms with Highest Return on Advertising Spending (Roas) According to B2c Advertisers in The United States and Canada as of February 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts, Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 Statista, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/ (last visited June 10, 2024)
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph], MarketingCharts, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/