Hong Kong's major luxury lifestyle influencers' audience reach Q1 2018

Published by
Lai Lin Thomala,
Aug 21, 2020
Fashion model Zelia Zhong reached an audience of almost three million people on social media, the highest number among the luxury lifestyle influencers in Hong Kong as of the first quarter of 2018. Sue Chang, a Korean-Chinese blogger, followed as the second in audience reach number in Hong Kong but with much higher market influence. The majority of their followers were women aged between 18 and 20.

Number of audience reached by the major luxury lifestyle influencers in Hong Kong as of 1st quarter 2018 (in 1,000s)

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Release date

April 2018

Region

China, Hong Kong

Survey time period

Q1 2018

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