United States: EV/EBITDA media and advertising 2023

In the United States, the average value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the media and advertising sector as of 2022 was a multiple of approximately 10.1x. Companies operating in the entertainment industry saw the highest valuation multiple with EV/EBITDA valued at 17.4x as of January 2023.

Average EV/EBITDA multiples in the media and advertising sector in the United States from 2019 to 2023, by industry

Characteristic	2019	2020	2021	2022	2023
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Release date

January 2023

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Region

United States

Survey time period

2019 to 2023

Supplementary notes

Values are as of January each year.
A total of 315 companies were included in the calculation for 2023, 305 for 2022, 351 for 2021, 312 for 2020 and 331 for 2019.

Enterprise value = Market value of equity + Market value of debt - Cash.
EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).
Only positive EBITDA companies.

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