Smart mirror usage in selected countries in 2021
According to the results of Global Consumer Survey on Beauty & Cosmetics in 2021, more than half of the surveyed consumers in China stated that they knew what smart mirrors (e.g. mirrors enabling users to virtually test products on themselves) were. In contrast, over half of the respondents in other countries included in the study said they never heard about smart mirrors. China was also the leading country in terms of smart mirror ownership as 15 percent of Chinese beauty shoppers said they had one.
